A booth only makes sense when the room around it does. For Berlin Acoustics, we developed a series around the FOCUS, MEET and WORK range: bright Altbau offices, warm floors and people absorbed in what they’re doing. The product needed to feel useful in the scene, with its form, scale and materials guiding the image. Review moved the direction towards a more convincing workplace. We rebuilt settings with simpler walls, working tables and natural human behaviour. A colleague at a laptop. Someone taking a call. Nobody performing for the camera. Product references, generative image development and shot-by-shot finishing brought the series together.