Noordervelt makes the arrangements and photographs them on a phone. We work on the setting, light and presentation, turning that everyday input into imagery for social and web. The Rotterdam florist already had a direct, playful identity. Our job was to carry that character into the pictures. The work follows the rhythm of the shop: new flowers, seasonal moments and posts with a purpose. Each planned post has its own source material, working files and exports. That structure gives the changing arrangements a consistent way into the world—and lets the florist get on with the flowers.