SALUD is a self-initiated brand world, developed from positioning to bottle, identity and campaign. We explored solid coloured glass, a wraparound graphic label and collectable caps, bringing a bold visual language into a physical-looking product. The thought behind it: “Why so serious, when it’s seriously good.” That thought had to hold up in the work. Bottle studies, campaign images and film tests kept refining the balance between design and a good time. In motion, the small actions became the hard part: reach, pour, pass, toast. We developed the coverage and product continuity needed to connect those moments. The film remains in development, within an expanding concept world.