KNRG arrived with a name, a product and a strong identity. We worked with the team to find the world around it: sport, nightlife and everyday moments, held together by a consistent cast, bold colour and crisp black-and-white images. Client feedback brought the direction into focus—fresher, lighter and sharper. Then came the close work. We matched 3D cans carrying the official label artwork to the camera and light in selected images, before compositing and retouching by hand. Nine campaign stills were finished in landscape and portrait formats, alongside the existing film. The atmosphere gets your attention. The product has to hold it.